How to get recommended by Perplexity, Claude and Gemini

By Dmytro Virych, founder of LazyGEOPublished 19 October 2026

Most advice about AI recommendations treats ChatGPT, Perplexity, Claude and Gemini as one thing. They are not. When they search the web before answering, each one reads from a different search index. A page that one of them finds easily can be invisible to another.

This guide shows which index each assistant uses, then gives concrete steps for each one. It is part of our GEO (generative engine optimization) guides; start with What is GEO? if the term is new. We make LazyGEO, a GEO tool, and say so where it comes up.

Which search index does each AI assistant use?

Each assistant searches a different index. ChatGPT search relies on Bing. Claude’s results line up with Brave Search. Gemini grounds answers with Google’s index. Perplexity runs its own crawler, PerplexityBot. So being indexed in Google alone is not enough: check Bing, Brave and Perplexity’s access too.

Profound’s write-up compares the two directly: Claude’s results track Brave’s top results closely, while ChatGPT, though it uses Bing, matched Bing’s top results only 26.7% of the time in their test (Profound). Being in the index is necessary; it does not decide the order.

How do you get recommended by Perplexity?

Let PerplexityBot read your site, then get onto the pages Perplexity already quotes for your category. Perplexity shows its sources next to every answer, so you can see exactly which lists and reviews it uses. Those pages are your target list: get your product onto them with accurate facts.

Steps:

1. Allow the crawler. Perplexity says PerplexityBot is how sites appear in its search results, and recommends allowing it in robots.txt and in your firewall (Perplexity). Check your CDN or bot protection does not block it.
2. Read the sources. Ask Perplexity your customers’ questions and write down every page it cites.
3. Get onto those pages. Write to the authors of lists that leave you out, with a short, honest note and your facts. Ask, don’t push.
4. Publish a fair comparison on your own domain for each competitor you meet most, with facts read from each tool’s own site.

How do you get recommended by Claude?

Make sure Brave Search can find your pages, allow Anthropic’s search crawlers, and be present on the third-party pages Brave ranks for your category. Claude’s web answers line up with Brave’s results, so a page Brave does not show is unlikely to appear in Claude’s answer.

Steps:

1. Search Brave for your own pages. Open search.brave.com and search your product name and your main category phrase. If your key pages are missing, links from pages Brave already shows are the usual way in.
2. Allow the crawlers. Anthropic says blocking Claude-SearchBot stops your content being indexed for search, and blocking Claude-User stops Claude fetching your page when a person asks about it (Anthropic). ClaudeBot is the separate training crawler.
3. Check what Claude quotes. Ask Claude your customers’ questions with web search on and note the sources. Claude cites more selectively than other assistants: Muck Rack found it included citations in about 55% of responses (Muck Rack).

How do you get recommended by Gemini?

Gemini grounds its answers with Google’s search index, so classic Google SEO matters most here: your pages must be indexed and eligible to show with a snippet. Then the same GEO work applies: be on the lists and reviews Google ranks for your category, with consistent facts.

Steps:

1. Check indexing in Google Search Console. Google says pages must be indexed and snippet-eligible to appear in its AI features; there are no extra technical requirements (Google Search Central).
2. Don’t block Google-Extended unless you mean to. Google says this token controls whether content is used for grounding in Gemini Apps, and that it does not affect Google Search itself (Google’s crawler docs).
3. Earn mentions. Across 75,000 brands, branded web mentions had the strongest link to appearing in Google’s AI Overviews, a correlation of 0.664 (Ahrefs).

How do you get recommended by ChatGPT?

Get your pages into Bing, allow OpenAI’s search crawler, and get onto the “best X” lists ChatGPT quotes. In an Ahrefs study of ChatGPT recommendation answers, those lists were the largest group of cited pages, so they are where your effort pays most.

Steps:

1. Add your site to Bing Webmaster Tools and submit your sitemap. Bing also supports IndexNow, which tells it right away when a page changes.
2. Allow OAI-SearchBot in robots.txt; it is the crawler for ChatGPT search.
3. Target the lists. In the Ahrefs study of 750 recommendation prompts, “best X” blog lists were 43.8% of cited page types (Ahrefs). Our longer guide is How to get recommended by ChatGPT.

What works for all of them?

Four things work across every assistant: be indexed in Google, Bing and Brave; keep your facts the same everywhere; get onto third-party lists, reviews and articles in your category; and keep your pages fresh with real updates. Then check the answers often, because they change from run to run.

• Third-party pages carry most of the weight. About 84% of AI citations came from earned media in Muck Rack’s analysis (Muck Rack).
• Freshness helps. Pages cited by AI assistants were 25.7% fresher on average than pages in organic results (Ahrefs).
• Concrete facts help. In lab tests, adding quotes, statistics and sources raised visibility in generated answers by up to about 40% (GEO paper).
• Answers change. The same brand list came back less than 1 in 100 times across reruns in SparkToro’s research (Search Engine Journal).

How do you check if it worked?

Ask each assistant the same set of customer questions every week, several times each, with web search on. Record whether you were named, who else was, and which pages were quoted. Compare week to week. One answer means little; a steady pattern across runs and assistants is the real signal.

Answers through each assistant’s official API with web search on can differ from what people see in the consumer apps, so treat any check as a sample, not the final word. You can see this method applied to our own product, with real numbers, in We tested our own GEO tool on ourselves.

LazyGEO runs this weekly check for you, writes comparison pages on your domain, and writes to list authors. Nothing goes out in your name without a 24-hour window and a Stop button. See the comparisons with other tools, or start with the free check.