What is GEO (generative engine optimization)?
The pillar guide. Precise definitions of GEO, AEO, LLMO and AI visibility, a table of how they differ from SEO, and what the research says works.
Guides to GEO
GEO (generative engine optimization) is the work of getting AI assistants to name your product. Start with the pillar guide, then read the ones that fit your question. Every number links to its source.
GEO vs AEO vs SEO: what's the difference for a SaaS founder?
A side-by-side for small SaaS teams: what each one wins, what you work on, how you measure it, and what to do first.
How to get recommended by Perplexity, Claude and Gemini
Each assistant searches a different index. Which one, why it matters, and concrete steps for Perplexity, Claude, Gemini and ChatGPT.
Our own data
We tested our own GEO tool on ourselves: 0 of 81 AI answers named LazyGEO in week 3, and what we changed. More posts on the blog.
Comparisons
- All comparisons: LazyGEO compared with other AI visibility tools
- LazyGEO vs Semrush: how LazyGEO differs from Semrush
- LazyGEO vs Scrunch: how LazyGEO differs from Scrunch
- LazyGEO vs Peec: how LazyGEO differs from Peec
- LazyGEO vs Otterly: how LazyGEO differs from Otterly
- Answers: short answers to the questions customers ask AI about tools like LazyGEO
Check your own site
The free check shows if ChatGPT and Google can read your website. No signup.